digital trends report — Hallam

digital trends report — Hallam


As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit of good news to start the year off: consumer confidence is continuing its holiday climb with a 20-point year-on-year rise.

While this provides some hope amongst continued headlines of halting economic growth and dogged rising inflation, it’ll be interesting to see what the rest of the year holds.

What we do know is that advertising is shifting, the influx of video is growing, and the need to have assets that stand out for campaigns – no matter whether you’re B2B or B2C – is growing. 

Our experts are discussing the top three trends that are likely to shape this month and the rest of 2024:

  1. Why brand assets matter for B2B brands
  2. Display advertising trends to watch in 2024
  3. Media trends and predictions for 2024

Find the latest platform and industry updates that are kick-starting the new year too, helping you to stay ahead.

Download the report below.



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